Thursday, 12 March 2009

6) Disagreements with article 5

This article discusses how we as teens are using social networking sites which are 'helping to "democratise" the music industry' because we are no longer listening to music via mediums such as the radio and the television. The article also discusses how many users are downloading music illegally because legal downloads are seen as too expensive. Now this article was written in 2007, therefore it is not so much up to date with the latest trends with music downloading, however, one criticism of the text is that it states, with 'Four out of every ten social network users have music embedded in their personal profiles, rising to 65pc among teenagers,' Russell Hart, chief executive of Entertainment Media Research see's this 'as the democratisation of the music industry.' If anything, one could argue that social networking sites such as MySpace do not 'democratise' the music industry, if anything they promote it allowing more users to enter the music industry on a more personal base. Teens no longer buy CD's anymore and one could argue that now artists and music companies earn most of their money through tours and brand merchandise, not their actual music. Therefore, aren't social networking sites giving them more publicity? Take singer/songwriter Sandi Thorn who became popular via such social networking sites, and not to mention The Artic Monkeys. As stated above, even though this article is quite out dated now, one could argue that the music industry needs to 'up its game' and try to adapt to the new 'digital age'.

6 comments:

  1. Yes i think the idea of being able to download music is to do with the changing technology in society and i agree with your point about publicity. This idea could back up Prensky's argument about natives and immigrants, because immigrants do not understand how effective technology is because they are used to old fashion means, such as CDs. This changing in society isn't neccessarily a bad thing, just this idea of techno-determism creating a new type of consuming

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  2. yes i agree with you claire that this is a techno-determism point of view now music technology should now be adapting to this new technology era to become succesful

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  3. Claire, you say that perhaps the digital immigrants (who at the moment are the people in charge of the music industry) do not appreciate how effective technology can be, however, I think that, althought this generation were not born with the skills of new media, they can still have the potential to see what is up-coming and new.
    Take the i-phone for example, I personally think that is a great invention, Apple saw what society wanted next, even though the big guys who deal with these ideas have probably been in the business a long time and are almost certainly digital immigrants.

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  4. that is a god point hannah, it just makes you think of what we natives are going to invent

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  5. Hmmmm - - although this is Hannah's blog - and Hannah is being VERY diligent, I must say, I'm pleased with you all for working so well as a group. You make several pertinent points above Hannah - the issue of democratisation, you quite rightly say, is not that clear here at all and money is sourced from branding and touring - although there are issues here too.

    One of the problesm here for the music industry upping its game is that we are in a period of rapid change - at least they are - and there seems to be soem confusion among the "traditional" side of the music industry as to what move to make next. The next few years will be very intersting, music-wise, I suspect.

    A couple of thoughts though - for the group, not just Hannah. I worry about the clarity of the techno/socio divide that you see. Is it really that simple? And about the i-phone - was it what society wanted, really? Or was it rather what Apple convinced some parts of society it wanted?

    Kep up the good work here Hannah - not long now!

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  6. yeah i think those questions are right alison. if you think about txting for example, before people wouldnt of thought 'oh txting would be great' instead it was something that was kind of brought upon us and the next minute it becomes essential. something which i also think the i-phone and other apple inventions do. however with these products comes amazing advertising something which i believe plays a great part in convincing their audience.

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